1. A More Streamlined Ad Setup
Facebook’s Advantage+ AI tools have been helping advertisers automatically optimize their campaigns for better performance. Now, Facebook is making the setup process even simpler by combining manual and AI-powered campaigns into one streamlined system.
What This Means: Advertisers no longer have to choose between setting up campaigns manually or using AI-powered Advantage+ shopping or app campaigns—AI optimization will automatically apply where useful.
Example: Imagine you run an online clothing store. Instead of manually tweaking your ads, Advantage+ will automatically adjust the audience, placements, and budget to reach people more likely to buy.
For more details, check out A streamlined campaign setup, same strong performance.
2. AI-Powered Lead Generation with Advantage+ Leads Campaigns
Many businesses want to use AI not just for selling products but also for finding potential customers (leads). In response, Facebook has introduced Advantage+ leads campaigns, which use AI to target and find higher-quality leads more efficiently.
Why This Matters: Companies that rely on collecting contacts—like real estate agents or online course providers—can now get more quality leads at a lower cost.
Proven Results: Early testing showed that campaigns with Advantage+ turned on lowered the cost per high-quality lead by 10% compared to manually set up campaigns.
To learn more, check out Introducing Advantage+ leads campaigns.
3. Opportunity Score – A New Tool for Better Ad Performance
Facebook is also expanding Opportunity Score, a feature that helps advertisers improve their campaigns based on research-backed recommendations.
How It Works: Advertisers receive a score between 0-100 based on how well their campaign is set up. Along with this score, Facebook provides personalized suggestions to improve performance.
Why It Helps: Following these AI-driven recommendations has already helped advertisers lower their costs by 5% on average.
This feature is currently being tested with more businesses, and additional recommendations will be added over time. For more on this tool, visit Experimentally proven recommendations to help maximize campaign performance.
What This Means for Advertisers
Facebook is making advertising easier by automating more processes and offering AI-driven recommendations. Whether you’re looking to sell products, generate leads, or improve ad performance, these updates can help with less effort.
- Easier setup with Advantage+ automation
- More effective lead generation with AI-based lead campaigns
- Actionable insights with Opportunity Score to improve performance
These improvements will roll out throughout the year, giving businesses more tools to drive better results with less manual work.
Would you like help setting up an Advantage+ campaign for your business? Let me know! 😊