Positioning Is the Customer’s Brain Shortcut for Choosing You
Be the first, only, most, or cheapest, if you could. Strong positioning is, more than anything, a shortcut for the…
Read More
Marketing Strategy for Startups
I help startups understand what drives their revenue — and build the systems to act on it.
Most consultants give you answers. I give you the ability to find them yourself — helping startups and their marketing teams understand their own revenue mechanics, build systems around what works, and make confident marketing decisions independently.
See How I Work With Startups
Understand
Build
Decide
What Makes This Different
Most marketing advice gives you a strategy and leaves. I help you understand the mechanics of your own growth — then build the systems and clarity to keep making good decisions from there.
01
Understand What's Actually Driving Revenue
Most marketing activity doesn't cause growth — it coincides with it. We start by finding out what's genuinely moving your revenue number.
02
Build Systems Around It
Once we know what works, we build the infrastructure — tracking, planning, reporting — so decisions don't rely on gut or guesswork.
03
Make Decisions with Confidence
You get a clear view of what's working, what to scale, and what to cut — and the judgment to keep making that call as you grow.
04
Accountable to Real Outcomes
Revenue, profit, and ROI are the measures. Not impressions, not engagement. If marketing isn't moving the number, we adjust until it does.
Frameworks, signals, and research to help you think more clearly about your own growth.
Daily Marketing Briefing
There's too much marketing news to read. I filter it down to what actually matters for how you think about decisions — Google Ads, Meta, AI, and anything that shifts how revenue is made or measured.
Paid Media
OpenAI Pushes ChatGPT Ads Toward Performance Marketing
TechWyse
Paid Media
Google Moves Display Ads Into Demand Gen as GDN Migration Begins
Search Engine Journal
Marketing Analytics
Measured Launches MCP Server to Connect Marketing Performance Data with AI Platforms
MarTech360
Marketing Systems
Publicis Acquires LiveRamp to Enhance AI Capabilities
MarTech
Marketing Strategy
Google Introduces 'Preferred Sources' in AI Search Results
MarketerIntel
Research Library
Each report is built around a specific question startups and marketing teams face when they don't have full clarity. Reach for one when you're about to make a call and want to make sure you're thinking about it right.
Why Duplicate Google Demand Gen Campaigns Perform Independently
This report delves into the mechanics of Google's Demand Gen platform, focusing on how duplicate campaigns operate independently. It examines auction processes, machine learning behaviors,…
Align Your Ad Copies with Google's Objective (What Google Rewards / How to Build the Iterable RSA System)
This report explores how aligning ad copies with Google's objectives can enhance ad performance. It covers Google's auction mechanism, Quality Score components, and effective RSA…
Meta Threads Algorithm: A Reverse-Engineering Report
This report reverse-engineers the Meta Threads algorithm, detailing its core rules, key criteria, and strategies to optimize engagement. It combines evidence from official Meta sources…
Hands-On Insights
Not just how to do it — but how to think about it, and how to know when it applies to you. Posts built around the reasoning behind good marketing decisions, not just the tactics.
Google Ads Isn’t Optimizing for Your Conversions — It’s Optimizing for Their Revenue
Most conversations about Google Ads performance start from a quiet assumption: that Google is, broadly, on your side. The interface…
Read MoreA Persuasion Framework for Google Ads Headlines Your Team Can Follow
Most Google Ads headlines are written by gut feel. Someone on the team writes what sounds good, tests a few…
Read More