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How to Test and Optimize Assets in Performance Max Campaigns

Understanding Performance Max Asset Testing in Simple Terms Google Ads allows advertisers to create Performance Max campaigns, which help reach potential customers across multiple platforms like YouTube, Search, Display, and more. But how can advertisers know if adding new images, videos, or text (called assets) will improve their campaign results? That’s where Asset Testing comes […]

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Google Ads Editor 2.9: New Features, Updates, and Changes

Google Ads Editor Version 2.9: What’s New? Google has released a new update for Google Ads Editor, bringing several changes and improvements for advertisers. This latest version, Google Ads Editor 2.9, introduces new features, removes older ones, and requires Mac users to upgrade to MacOS 12 or later to continue using it. If you’re using […]

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Google Enhances AI Search with Expanded Overviews and New AI Mode

Google Expands AI Overviews and Introduces AI Mode in Search Google is making its search experience even smarter by improving AI-powered search results and launching a new experimental feature called AI Mode. These advancements are designed to help users get better answers to complex questions while providing deeper insights and reliable web content. More People […]

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Google Shopping Launches AI-Powered Fashion and Beauty Tools

Shopping for clothes and beauty products online just got easier with Google’s new AI-driven tools. Whether you’re searching for the perfect dress, trying out a celebrity makeup look, or visualizing how an outfit would look on different body types, these new features help bring your shopping vision to life. Find Clothes That Match Your Vision […]

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New App Store Features: Smarter Search, AI-Powered Reviews, and Better Developer Tools

What’s New in the App Store Apple has rolled out several exciting updates to the App Store, making it easier for users to discover apps, understand reviews, and for developers to effectively promote their apps. Here’s a breakdown of the key updates in a simple and easy-to-understand way. Summarized Reviews for Apps (Beta) Starting with […]

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Meta’s New Ad Verification Rules for Singapore

Meta is introducing new verification rules for advertisers who want to target people in Singapore. These changes are being made to comply with Singapore’s Online Criminal Harms Act (OCHA) Code of Practice for E-commerce Services. The goal is to make advertising on Facebook more transparent and secure. Advertisers will have from early April to the […]

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Google New Vehicle Ads: Rules, Requirements, and Exceptions Explained

Google’s New Vehicle Ads now allow car dealerships to advertise their available vehicles online. This ad format helps dealerships showcase both new and used cars to potential buyers. By uploading a vehicle inventory to Google Merchant Center and using Performance Max campaigns in Google Ads, dealerships can connect with people searching for cars. If you […]

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New Updates to Google Display Ads: Expanded Reach and AI-Powered Creativity

Enhancing Your Advertising with Google Display Ads Engaging with consumers online is becoming more challenging as digital spaces evolve. To effectively connect with people wherever they browse, businesses need to reach them across various platforms. Google Display Ads (GDA) help advertisers show visually engaging ads on websites and apps, improving both reach and performance. To […]

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Generate Charts and Insights Instantly with Gemini in Google Sheets

Google has introduced a new way to create charts and gain useful insights directly within Google Sheets using Gemini, an AI-powered tool. This feature helps users quickly analyze data without needing to manually build complex charts or perform extensive calculations. If you ever find yourself struggling to make sense of large sets of numbers in […]

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LinkedIn Launches Comment Analytics and Tests “My Network” Feed

LinkedIn is rolling out new features to improve user engagement and content visibility. These updates include comment analytics, a test for a “My Network” feed, and several enhancements aimed at refining the user experience. Other platforms like Instagram, YouTube, and Twitch are also implementing changes to stay competitive. Here’s what you need to know. Key […]

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YouTube Hits 1 Billion Monthly Podcast Listeners

YouTube has officially become the most popular platform for podcasts in the U.S. Whether tuning in for entertainment, news, or deep discussions, over 1 billion people now watch or listen to podcasts on YouTube every month. Why Are Podcasts Growing on YouTube? Podcasts with video are booming because they meet audiences where they already spend […]

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Upcoming Changes to Display & Video 360’s Brand Suitability Settings

Changes are coming to Display & Video 360 (DV360) in 2025 to improve how advertisers manage their brand suitability settings. These updates are aimed at making it easier for advertisers to apply and control their brand safety strategies. Here’s a simple breakdown of the key changes you can expect: 1. Name Changes for Better Clarity […]

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How to Use Tables in Looker Studio for Data Organization and Analysis

Understanding Tables in Looker Studio Tables are a simple way to organize and display data in rows and columns, making it easy to see information at a glance. Each column represents a category or a numerical value, while each row is an individual data entry. How Tables Group Data in Looker Studio When you create […]

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Enhancing Google Search Ads with AI-Optimized Assets

Improving Search Ads with AI and Flexible Assets Google is making Search ads more effective by using AI to adjust how different parts of an ad (like headlines and descriptions) are displayed. This change helps businesses show the most relevant messages to users and improve ad performance. Making Search Ads More Dynamic with AI Google […]

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Google Releases Free AI-Powered Coding Tool: Gemini Code Assist

Get Free AI-Powered Coding Help with Gemini Code Assist Google has just made its AI-powered coding assistant, Gemini Code Assist, available for free to all developers, including students, freelancers, and hobbyists. This powerful tool can help with writing, reviewing, and improving code, making development easier and more efficient. What is Gemini Code Assist? Gemini Code […]

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Google Enhances AI-Powered Search Ads for Greater Flexibility

Improving AI-Powered Search Ads with More Flexibility Google is using artificial intelligence (AI) to make Search ads more effective and relevant. As people’s search habits evolve, ads also need to adapt to ensure they reach the right audience in the best way possible. The key to this improvement is making ad assets—such as headlines and […]

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Google Business Profile Adds AI Tool for Custom Post Backgrounds

Google Business Profile Introduces AI-Powered Image Background Feature Google Business Profile has rolled out a new AI-powered tool that helps business owners create visually appealing posts. Currently available for iPhone users on Google Maps, this feature allows merchants to enhance their images by generating unique backgrounds with AI. This update aims to simplify post creation […]

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How Google Search Uses Speculation Rules to Load Pages Faster

How Google Search Makes Clicking Faster Using Speculation Rules Google Search is already incredibly fast, but the team behind it is always looking for ways to make it even quicker. One of the latest enhancements involves the Speculation Rules API, which helps load pages faster when you click on search results. How Does This Work? […]

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Google Looker Studio Update: Multi-Column Sorting Now Available in Tables

Understanding Tables in Looker Studio Looker Studio makes it easy to display and analyze data using tables, which organize information into rows and columns. Each column represents a specific type of data (like product category or quantity sold), and each row represents a single record (like a particular sale on a given day). Sorting Tables […]

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Google’s Gemini Now Remembers Past Conversations for Smarter Responses

Google’s Gemini Can Now Remember Your Past Conversations Google has just introduced a game-changing update for Gemini Advanced, making it smarter and more helpful than ever. Now, your conversations don’t have to start from scratch every time—Gemini can remember past chats to provide more relevant and personalized responses. What Does This Mean for You? We’ve […]

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