LinkedIn is rolling out new features to improve user engagement and content visibility. These updates include comment analytics, a test for a “My Network” feed, and several enhancements aimed at refining the user experience. Other platforms like Instagram, YouTube, and Twitch are also implementing changes to stay competitive. Here’s what you need to know.
Key Updates
- LinkedIn now shows analytics for comments to help users understand their visibility.
- A new “My Network” feed is being tested, allowing users to see only content from people they follow.
- Instagram might introduce a standalone Reels app to compete with TikTok.
- YouTube is refining mid-roll ads to make them less disruptive.
- Twitch is enhancing sponsorship options for streamers to attract brands.
Now, let’s break down these LinkedIn changes and why they matter.
LinkedIn Adds Comment Analytics
LinkedIn is introducing comment analytics, allowing users to see how many times their comments have been viewed. This new metric, called “impression count,” appears below comments beside the Like and Reply buttons.
How It Works
- Only the comment authors can see the impression counts of their own comments.
- Each view is counted separately, even if the same person views the comment multiple times.
- Even a user’s own views on their comment contribute to the impression count.
- These insights are not available in a dashboard but can be seen under individual comments.
Why This Matters
On LinkedIn, comments are a key visibility tool. Many professionals expand their audience by actively engaging in discussions. With this new feature, users can now track their comment reach and refine their engagement strategy.
For example, if someone comments on a post from a well-known industry expert, they can now see whether that comment is getting attention. LinkedIn has previously stated that commenting just once a week can triple profile views, reinforcing the value of engagement.
“LinkedIn’s move to let users measure their comments’ reach signals a shift toward more meaningful interactions instead of one-way promotion.”
Christopher Cox, CEO of Nebula Social
Possible Future Improvements
- Demographics of viewers – Who is actually seeing the comments?
- Integration with LinkedIn Analytics – Deeper insights into engagement trends.
Other LinkedIn Comment-Related Updates
LinkedIn has been refining the commenting experience with additional features:
- Threaded comments make conversations easier to follow.
- Copy Link to Comment allows users to share specific comments.
- Newsletter comment integration enhances discussions under newsletter posts.
- Visibility tracking shows how often a user’s name appears in various sections.
- Weekly Comment Tracker helps users monitor their commenting frequency.
LinkedIn Tests “My Network” Feed
LinkedIn is also experimenting with a new feed option that gives users more control over what they see.
How It Works
- All (Default Feed) – Displays posts from both connections and other LinkedIn users.
- My Network – Shows only posts from connections, followed pages, and people.
This test will last for five weeks before LinkedIn decides whether to roll it out to more users.
Why This Matters
Many users have expressed frustration with LinkedIn’s algorithm, which sometimes prioritizes content from people they aren’t connected to. This new feed allows users to filter content to see only updates from their direct network.
This feature is similar to Instagram’s Following tab, which lets users see updates exclusively from the accounts they follow.
If widely adopted, this update could increase engagement for creators and brands by ensuring their content reaches their connections more reliably.
For more details, check LinkedIn’s official help page.