Enhancing Your Advertising with Google Display Ads
Engaging with consumers online is becoming more challenging as digital spaces evolve. To effectively connect with people wherever they browse, businesses need to reach them across various platforms. Google Display Ads (GDA) help advertisers show visually engaging ads on websites and apps, improving both reach and performance.
To make GDA even more valuable, Google has introduced updates that enhance ad placements and creative content.
Expanding Where Your Ads Appear
Google Display Ads already give advertisers access to the Google Display Network, which includes over 3 million sites and apps. Now, even more options have been added, covering different types of content such as news, sports, social media, and gaming.
A significant addition includes third-party Connected TV (CTV) inventory, meaning your ads can now appear on well-known platforms like TelevisaUnivision, MLB, and FOX News. This expansion helps ensure your brand appears where your target audience spends their time.
Additionally, advertisers are getting more flexibility in how they run campaigns. Google Display Ads can now be used in three types of campaigns:
- Standalone Display campaigns
- Performance Max campaigns
- Demand Gen campaigns, which used to focus mainly on videos but now support image ads as well
Advertisers who have added the Google Display Network to their Demand Gen campaigns saw an average 16% increase in conversions, showing the effectiveness of this expansion. To learn how to add Display Ads to your Demand Gen campaigns, visit the Google Ads Help Center.
Creating High-Quality Ads More Easily
Ads work better when they look professional and engaging. Research shows that 75% of how well people remember an ad depends on its creative quality. To help brands showcase their ads effectively, Google has introduced new creative features:
Improved AI-Powered Image Generation
Google has upgraded its image generation technology using the latest Imagen 3 AI model. This model is designed to create high-quality images that perform well in ads, giving advertisers more tools to design visually appealing campaigns efficiently.
Better Collaboration with the GDA Preview Gallery
Creating great ads often requires input from multiple teams. Google has introduced a new preview gallery where teams can:
- See all creative assets in one place
- Review and approve them easily
- Share a link for feedback from others
Creative Templates for Consistent Branding
To help businesses maintain their brand identity, Google is introducing creative templates for Display Ads. These templates allow advertisers to create professional ads while ensuring brand consistency across different formats and channels.
Ensuring Ads Appear in Quality Locations
Google continuously reviews ad placements to maintain high-quality and trustworthy advertising spaces. To do this, they:
- Screen and evaluate publishers who allow ads on their sites
- Protect against fraudulent traffic that might waste advertising budgets
- Use advanced signals to improve ad placement quality
With these updates, advertisers can expand their reach, create higher-quality ads quickly, and ensure their brand appears in the right places.
For a more in-depth look at these updates and how they can help with your advertising strategy, refer to the original article here.