YouTube has officially become the most popular platform for podcasts in the U.S. Whether tuning in for entertainment, news, or deep discussions, over 1 billion people now watch or listen to podcasts on YouTube every month.
Why Are Podcasts Growing on YouTube?
Podcasts with video are booming because they meet audiences where they already spend their time—on YouTube. To support this trend, YouTube has enhanced its podcast experience, making it easier for people to find and enjoy podcasts.
Some of the biggest improvements include:
- Better discovery tools – YouTube’s search and recommendation features make finding new podcasts easier.
- Flexible listening options – Users can watch or listen to podcasts across phones, computers, and even TVs.
- Support for creators – More podcasters now benefit from YouTube’s revenue-sharing program, helping them grow.
YouTube’s Impact on Podcast Culture
YouTube podcasts are shaping entertainment and culture. Some of today’s top creators host successful shows, such as:
- Club Shay Shay – A sports and talk show hosted by Shannon Sharpe.
- New Heights – A podcast by NFL players Travis and Jason Kelce.
- Rotten Mango – A mix of true crime and storytelling.
- Murder, Mystery and Make Up – A podcast mixing beauty trends with true crime stories.
These shows are gaining massive audiences and turning podcasters into mainstream stars.
Podcasts on YouTube are Everywhere
YouTube podcasts aren’t just for phones—they’re also available on TVs and YouTube Music, making them accessible wherever users prefer to listen. Last year, viewers watched over 400 million hours of podcasts monthly on living room devices.
To learn more about YouTube’s growing role in podcasting and its support for creators, check out the original article.