When I wrote this ad, I wanted to create a really vivid sense of just how fast you can get the insurance. Everyone else was saying, “two minutes,” but no one was putting that speed into perspective in a way that made it feel real.
For this ad, I used an elevator as the reference point. You can get covered in the time it takes for the elevator to reach your floor . That gives people a clear mental image: “Wow, that’s actually pretty fast,” because everyone intuitively knows how long that takes. That’s how I came up with the concept.
By the time I posted this, the video had already reached around 3 million views. If you visit Apollo’s YouTube channel, you’ll see it’s currently one of their top ten best-performing videos.
